Proton

[pic] | | |(MARKETING MANAGEMENT) | |-BARM 5013- | |GROUP ASSIGNMENT | PREPARED BY Victor coup doeil Tiongin SB1202MD0534 assure of Business Administration (Online) PREPARE FOR LECTURE mention: PROF. DR.A.K.M AHASANUL HAQUE repayable DATE: 10TH NOVEMBER 20 12 1.

INTRODUCTION The automotive industriousness in Malaysia suffer be considered as one of the some important and strategic industries in the manufacturing celestial sphere. Compared with other industries in the manufacturing sector in Malaysia, the automotive industry is hoped to boost the industrialization do by so that Malaysia canful be a developed commonwealth by 2020. 2. party BACKGROUND PERUSAHAAN OTOMOBIL NASIONAL BERHAD or PROTON was incorporated on May 7, 1983 to manufacture, assemble and carry on motor vehicles and associate products, including accessories, sp are parts and other components. PROTON produ! ced Malaysias first car, the Proton SAGA which was commercially launched on July 9, 1985 by Malaysian visor Minister, Dato Seri Dr. Mahathir Mohamad who conceived the idea of a Malaysian car. PROTON was publicly listed on the Kuala Lumpur personal line of computer address Exchange (KLSE) in 1992 and its shareholders include Khazanah Nasional Berhad, Petroliam Nasional Berhad, Mitsubishi Corporation, Mitsubishi Motors Corporation, Employee Provident Fund land on and other local and foreign investors. 3. PROBLEM denomination 1. PROTON Controversies Controversies surrounding PROTON trough date include the abuses and improprieties...If you want to swallow a liberal essay, order it on our website: BestEssayCheap.com

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