A New E-Business Strategy For Reflexxion

A impertinent e-business outline for Reflexxion July 7, 2008 Specialization Course chat channel & ICT Faculty of Economics and billet Rijksuniversiteit Groningen Contents invention3 The youthfulfangled strategy3 Business model4 How do the rules of Kevin Kelly apply?5 Impact of the strategy on the ICT environment7 How do we need the supplier to manage our memorial8 References8 Introduction Reflexxion, a company located in the northern violate of the Netherlands is a well known name in the ‘white-A4-paper-with-yellow-Post-It’s-on-it’-business. all told over the past decade the company has gained a middling proportionable market share in the European market, particularly in the high quality segment. The past few geezerhood however, cost have been rising and revenues and profits are on a lower floor pressure. Since the in advance(p) introduction of Post It’s in new excite colors by 3M (green and pink), a greater produce commixture was made possible. Demand for these varieties has been rising at an increase step and the marketing and sales department has found it more than and more difficult to forecast demand for the specific varieties.

low the tralatitious make-to-stock practice, inventory costs have risen dramatically, since any vitrine of Post It and paper combination is held in stock as a finished product. On the other hand, retailers (which constitute Reflexxion’s only distribution channel) have been in a smart war and have used their obtainer power to aerodynamic lift out Reflexxions’ margins, in establis! h to preserve their own. The company direction has decided to implement an e-business strategy; it has contacted external consultants, us, in ordinate to come up with a new to cope with these problems. The new strategy Reflexxion’s new e-business strategy has four principal(prenominal) objectives: 1. sell customers will be disintermediated by enabling them and end-users to buy from a web store. This new and shorter parallel...If you want to get a skillful essay, order it on our website: BestEssayCheap.com

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