Zoe's Kitchen - Case Analysis

Zoës Kitchen began in 1995 as a family-run eatery in Homewood, Alabama. The gild?s owner, president & adenine; CEO, John Cassismus had dark his attention from his own parentage ventures to the family business, with desires to build a foremost keep company. mostly frequented by m differents with small children and white-collar employees in the area, the eatery catered to those consumers with a desire for healthy foods at comparatively glare prices. As of December 2005 there were 16 locations in quin opposite states. The brand was strong and synonymous with freshness, home-style purity and family recipes. The wit boasted healthy selections, mostly with a Greek influence, (i.e. fearful pitas & amp; roll-ups, salads & dinner plates) which consumers could also purchase in larger quantities for take-home consumption. The industry outlook was good for Zoës Kitchen. The only if expected growth in the now uprise restaurant industry was expected to come from t he fast-casual segment, and as a ? instalment? of this segment, Zoës Kitchen was positioned well for growth opportunity. However, it also confront the constitutive(a) threat of fierce industry competition. The threat came from more directions; brand-new players entering directly into the fast-casual mart, as well as other large players already in the restaurant business looking to grab market share (i.e. fast-food restaurants offering fitter & fresher choices).

In December 2005, Zoës Kitchen looked forrader hoping for move growth in the upcoming 2006 year. It had 3 schedule openings for 2006, and the c ompany was seeking ways to position itself t! o exploit market opportunities that became available. patch everything to date had been positive, John Cassismus was now faced with the last point: ?What next for Zoës Kitchen?? With John Cassismus putting his main(prenominal) focus on strategic growth, his next logical whole step would be to determine how to accomplish that goal (Thompson et. al., If you want to rifle a full essay, order it on our website: BestEssayCheap.com

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