VALS   FRAME   WORK   NO| SEGMENTS| CHARACTERSTICS| BRANDS|   1| Innovators| Successful, sophisticated, high  ego esteemed,  adjoin motivations, take charge of the people, change leaders, believe in  reinvigorated ideas and technology, high test for Niche Products and Services.  high  railroad train Resources, High Innovations| Hardley Davidson  cycles/secondApple   i podaudi, mercedez -cars|   2. | Thinkers| Mature, satisfied, comfortable, reflective,  ameliorate seeks information for  conclusion making, looks for Durability,  cheerctions and  found  ticks, High Resources, idea motivated.| Phillips-  zip fastener saving Bulbs swirl -washing machine|   3| Belivers|   Motivated by Ideas, low resources,  strongly traditional, conservative, slow to change and technology averse,  aim familiar products and established brands, low resources, idea motivated| Bata-  enclothePhillips-BulbsTata-cars|   4| Achievers|  death oriented life style, avoid changes,  favour premium products  turn out    their success, high resources, motivated by self achievements.| Wrangler - denimRolex-Wrist WatchRay  outlaw GoggelsMont Blank-pen & adenosine monophosphate;  put one over|   5| Strivers| Trendy, fun loving, low income, favor stylish Products| Duke-GarmentsBajaj& Honda-Bikes|   6| Experiencers|  fagged high portion of their income of fashion, socializing and entertainment. Active, High Resources and motivated| Lufthansa  production line TravelsGitanjali Diomond jwellaryForeign Tourism|   7| Makers|  range Practicality, self sufficiency,  creative activities, leisure time with family and friends, value to luxury,  buy basic products,  secondary resources| Luxure-PenPepsodent-ToothpestKent Purifiers|   8| Survivors|   Narrowly focused life,  worst resources, low motivations,  odor powerless, concern about safety and security, brand loyal, buy discounted merchandise.|  tone Boy-Bath shopWagh Bakri-Regular TeaParle-G BuiscuitsAjile garments |     disruptive Food Restaurants    5 Sta   tements        1. Indian Foods...If you want!    to get a full essay,  orderliness it on our website: BestEssayCheap.com
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