Girl Before Mirror by Pablo Picasso Assignment Example | Topics and Well Written Essays - 500 words

Girl Before Mirror by Pablo Picasso - Assignment Example Attention is mainly drawn towards the face of the girl in the painting which is a natural focal point. This is emphasized through painting one half yellow and surrounding the head with an oval of white and green that separates it from the rest of the busy pattern in the background while providing adequate visual weight that creates equilibrium in the form of the mirror. The proportions are also modified in such a manner that makes the facial attributes of the girl occupy the whole space of her head. Her head that is depicted as having yellowish hair and her half-yellow expression is portrayed as the lightest part of the picture as it is the main light source. Attention is drawn to the body that has been divided in a vertical manner, through the use of cool and pale hues that are started by darkened shapes and lines. The left half is dressed in a stripped garment, possibly a bathing suit, while the right side is bare. The manner in which the stomach is swollen suggests an element of c hildbearing as well as renewal of life. Her biology is stressed in the image that appears in the mirror as her belly is reflected in a confident manner. Attention is attracted to this part of the painting through a rapid shift in value as since the rest of the mirror image is darkened, the breasts and the belly are lighter. The painting, which is vertically oriented and standing at more than five feet, depicts the image of a girl and her reflection occupying almost the whole working area. The girl in the painting is not scale down.

1.Visit a museum or gallery exhibition or attend a theater, dance, or Essay - 1

1.Visit a museum or gallery exhibition or attend a theater, dance, or musical performance - Essay Example (Sullivan&Sheffrin, 2003). The museum is divided into two; the North and South wings, housing the department of Biology and Geology respectively. At the main entrance, there is a sculpture on the ground level with a massive pigmented stone on the doorway, flanked by standing lamps designed in a well groomed manner. The museum has an atrium gallery with plenty of space, dominated by a well-designed sweeping staircase made of Alabama marble and well supported by manicured iron. The two departments have classrooms and laboratories, with basements housing the Museum’s teaching collections and field equipment; both are used by students and lectures. The museum provides a natural historical experience. It contains thousands of invaluable specimens from all kinds of scientific research. It contains historical documents, records and souvenirs which are well preserved. The visit gives one a full glimpse of what natural diversity means by exhibiting a number of dinosaurs, coal age, ice age and others. There is also a distinct exhibition of extinct collections of Geological artefacts and Zoology, which included preserved animals placed in clear enclosed windowpanes. Different minerals were also presented, some old, and having different textures and colours. Examples of the minerals included gem stones, iron ores, silt, diamonds, and specks of copper. Palaeontology items included different types of plant species, shrubs, leaves, seeds and ethnologically written documents explaining facts and whereabouts of different tribes in the world. Lastly, there was a number of photography that was done in different scenes in different time perio ds, showing different locations, or countries of the world. All the specimens, artefacts and other historical items were all labelled as properties of the museum. The well-marked names, labels and short brief descriptions of the items of specimens provided the learner or the viewer with a clear meaning of

Market Foreign Management

Market Foreign Management Market Foreign Management 1.0 INTRODUCTION The different types of entry modes, to penetrate a foreign market, arise due to globalisation. The latter has drastically changed the way business conduct at international level. Owing to advances in transportation, technology and communications, nowadays practically every business of any size can supply or distribute goods, services, or intellectual property. However, when companies deal with international markets, it is complicated as the companies must be prepared to surmount differences in currency issues, language problems, cultural norms, and legal and regulatory regimes. Only the largest companies have the capital and knowledge to overcome these complications on their own. Many other businesses simply do not have the means to efficiently and affordably deal with all those variables in foreign jurisdictions, without a partner in the host country. Foreign market entry mode has been defined by Root (1987) as â€Å"an institutional arrangement that makes possible the entry of a company’s products, technology, human skills, management, or other resources into a foreign country†. There are a broad variety of different entry modes that can generally be categorised into export entry modes, contractual entry modes and investment entry modes. A distinction is also made between equity based and non-equity based foreign market entry modes. Entry modes vary considerably in terms of not only cost incurred by firms but also benefits and disadvantages provided to firms. In chapter 1, the study will be introduced and where definition of Modes of Entry will be given. In chapter 2 the Literature Review, the factors affecting the choice of entry will be explained. Furthermore there will be the description to each type of foreign entry mode and its theoretical advantages and disadvantages. Then in chapter 3 will proceed with the analytical and findings in each entry modes will be illustrated through a real case study. The recent case of firm going abroad will not be taken in the analysis with the purpose of getting enough information to evaluate each entry modes undertake in the case study namely Mc Donald’s Franchising entry mode, Toyota joint venture in United State, Nokia Greenfield investment in Hungary, and Nike Export entry mode. In Chapter 4, there will conclusion and recommendation of this study. 2.0 LITERATURE REVIEW 2.1 Choice of entry mode Firms all over the world are internationalizing in highly increasing speed, and thus the selection of a proper entry mode in a foreign market may have significant and far reaching consequences on a firm’s success and survival. In the selections of a suitable entry method, firms are significantly influenced by situational factors and key dimensions. The influencing factors include various factors such as country risk, socio-cultural distance, firm specific factors, government regulations, and international experience. The key dimensions differentiating market entry modes are the varying levels of management control, barriers to entry, commercial and political risks, equity investment, rapidity, level of resources commitment to the foreign market, and flexibility that each mode posses and also the evaluation of competitors’ entry methods. Driscoll analyzed the characteristics of export, contractual and investment entry modes through the five aspects namely control; dissemination risk; resource commitment; flexibility and ownership. Driscoll explained each of the characteristics as follows : Control refers to that extent of a firm in governs the production process, co-ordinate activities, logistical and marketing and so on. Dissemination risk refers to the extent to which a firm’s know-how will be expropriated by a contractual partner. Resource commitment refers to the financial, physical and human resources that firms commit to a host market. Flexibility assesses that whether a firm can change the entry modes quickly and with low cost in the face of evolving circumstances. Ownership refers to the extent of a firm’s equity participation in an entry mode. In Erramilli Rao (1993), it is suggested that to conceptualize a firm’s desired level of different mode characteristics without considering its actual entry mode used, the efficacy of mode choice models would be improved. Based on this advice, Driscoll (1995) introduced a dynamic mode choice framework as shown in table 2 above. He believes that â€Å"a diverse range of situational influences that could bear on a firm’s desire for certain characteristic of mode choice†. Some factors would influence a firm to choose a desired entry mode. He also considers the gap between desired model and actual one and takes alternative mode characteristics into account when a firm chooses foreign market entry mode. Driscoll’s study emphasises that there is no optimal foreign market entry modes under all conditions. Therefore, a firm cannot just consider an institutionalizing mode; it needs to consider the characteristics of modes, the firm factors, environmental factors a nd other factors when it chooses entry mode. 2.2 Descriptions of the different modes of Foreign market entry 2.2.1. Export Entry Modes Export mode is the most common strategy to use when entering international markets. Exporting is the shipment of products, manufactured in the domestic market or a third country, across national borders to fulfill foreign orders. Shipments may go directly to the end user, to a distributor or to a wholesaler. Exporting is mainly used in initial entry and gradually evolves towards foreign-based operations. Export entry modes are different from contractual entry modes and investment entry modes in a way that they are directly related to manufacturing. Export can be divided into direct and indirect export depending on the number and type of intermediaries. 2.2.1.1 Direct exporting (sell to buyers) Direct exporting means that the firm has its own department of export which sells the products via an intermediary in the foreign economy namely direct agent and direct distributor. This way of exporting provides more control over the international operations than indirect exporting. Hence, this alternative often increases the sales potential and also the profit. There is as well a higher risk involved and more financial and human investments are needed. There are differences between distributors and agents. The basis of an agent’s selling is commissions, while the distributors’ income is a margin between the prices the distributor buys the product for and the final price to the wholesalers or retailers. In contrast to agents the distributors usually maintain the product range. The agents also do not position the products, and do not hold payments while the distributors do both and as well as provide customers with after sales services. Using agents or distributors to introduce the products to a foreign market will have the advantages that they have knowledge about the market, customs, and have established business contacts. Advantages of Direct Export: Access to the local market experience and contacts to potential customers. Shorter distribution chain( compared to indirect exporting) More control over marketing mix ( especially with agents) Local selling support and services available Disadvantages of Direct Export: Little control over market price because of tariffs and lack of distribution control ( especially with distributors) Some investment in sales organisation required (contact from home base with distributor or agents) Cultural difference, providing communications problems and information filtering ( transaction cost occur) Possible trade restrictions 2.2.1.2. Indirect exporting (sell to intermediaries) Indirect exporting is when the exporting manufactures are using independent organisations that are located in the foreign country. The sale in indirect exporting is like a domestic sale, and the company is not really involved in the global marketing, since the foreign company itself takes the products abroad. Indirect export is often the fastest way for a company to get its products into a foreign market since customer relationships and marketing systems are already established. Through indirect export, it is the third party who will handle the whole transactions. This approach for exporting is useful for companies with limited international expansion objectives and if the sales are primarily viewed as a way of disposing remaining production, or as marginal. The types of indirect export are as follows: Export management companies Export trading companies Export broker agents Advantages of Indirect export: Limited resources and investment required High degree of market diversification is possible as the company utilize the internationalization of an experienced exporter. Minimal risk ( market and political) NO export experience required Disadvantages of Indirect export: No control over marketing mix elements other than product An additional domestic member in the distribution chain may add costs, leaving smaller profit to producer Lack of contact with market ( no market knowledge acquired) Limited product experience( based on commercial selling) 2.2.2 Contractual Entry Modes Contractual entry modes are long term non-equity alliance between the company that wants to internalise and the company in target country for entry mode. There are many types of contractual entry mode namely technical agreements, Service contracts, managements, contract manufacture, Co-production agreements and others. The most use contractual entry modes are Licensing, Franchising and Turnkey projects which is going to be explained below. 2.2.2.1 Licensing Licensing concerns a product rights or the method of production marketing the product rights. These rights are usually protected by a patent or some other intellectual right. Licensing is when the exporter, the licensor, sells the right to manufacture or sell its products or services, on a certain market area, to the foreign party (the licensee). Based on the agreement, the exporter receives a onetime fee, a royalty or both. The royalty can vary, often between 0.125 and 15 per cent of the sales revenue. In other words in a licensing agreement, the licensor offers propriety assets to the licensee. The latter is in the foreign market and has to pay royalty fees or made a lump sum payment to the licensor for assets like e.g. trademark, technology, patents and know-how. Licensing agreement’s content is usually quite complex, wide and periodic. Other than the intellectual property rights, the licensing contract might also include turning-in unprotected know-how. In this licensing contract, the licensor is committed to give all the information to the licensee about the operation. There are many types of licensing arrangements. In a licensing arrangement, the core is patents and know-how, which can be completed by trademarks, models, copyrights and marketing and management’s know-how. Licensing contract is divided into three main types of licensing: Product licensing, the idea of licensing is to agree on usage, manufacturing or marketing right of the whole product, a partial product, a component or a product improvement, Method licensing, the method licensing agreement turns in the right to use a certain manufacturing method or a part of it and also possibly the right to use model protection. Representation licensing agreement is usually done within two companies that are concentrated on project deliveries, in this case the contract will relate to for example projecting systems, sharing manufacturing and marketing procedures. Advantages of licensing: The ability to enter several foreign markets simultaneously by using several licensees or one licensee with access to a regional market, for example the European Union. Enter market with high trade barriers. It is a non-equity mode, therefore licensor make profit quickly without big investments. The firm does not have to bear the development costs and risks associated with opening a foreign market. Licensing also saves marketing and distribution costs, which are left for the licensee. Licensing also enables the licensor to get insight of licensee’s market knowledge, business relations and cost advantages. The licensor decreases the exposure to economic and political instabilities in the foreign country. Can be used by inexperienced companies in international business Avoid the cost to customer of shipping large bulky products to foreign markets Disadvantages of licensing: There is a risk that the licensee may become a competitor once the term of the agreement concludes, by using the licensor’s technology and taking their customers. Not every company can use this entry model unless in possess certain type of intellectual property right or the name of the company is of enough interest to the other party. The licensor’s income from royalties is not as much as would be gained when manufacturing and marketing the product themselves. There is another risk that the licensee will underreport sales in order to lower the royalty payment 2.2.2.2 FRANCHISING Franchising is a form of licensing, which is most often used as market entry modes for services such as fast foods, business to-consumer services and business-to-business services. Franchising is somewhat like licensing where the franchiser gives the franchisee right to use trademarks, know-how and trade name for royalty. Franchising does not only cover products (like licensing) but it usually contains the entire business operation including products, suppliers, technological know-how, and even the look of the business The normal time for a franchisee agreement is 10 years and the arrangement may or may not include operation manuals, marketing plan and training and quality monitoring. The idea of the franchising chain is that all parties use a uniform model in order to make the customer of a franchising chain may feel that he is dealing with franchisor’s company itself. In fact, regarding to the law, the customer is dealing with independents companies that have even have different owners. Franchising agreement usually includes training and offers management services, as the operations are done in accordance with the franchisor’s directions. Franchising has especially spread to areas, where certain selling style, name and the quality of service are crucial. Franchisee has different customs on the payments to the franchisor. Normally when a company joins the franchising chain it pays a one-time joining fee. As the operation goes on, the franchisee pays continues service fess that usually are based on the sales volumes of the franchisee company. (Koch 2001). Advantages of franchising: Same as licensing above Like with licensing, the franchisor gain local knowledge of the market place and in this case the domestic franchisee is highly motivated The fast expansion to a foreign market with low capital expenditures, standardised marketing, motivated franchisees and taking of low political risk. Disadvantages of franchising: Same as in licensing above, Since franchising requires more capital initially, it is more suitable to large and well-established companies with good brand images. So small firm get often problem to use this entry modes Home country franchisor does not have daily operational control of foreign store. There is a risk that franchisees may not perform at desired quality level. more responsibilities ,more complicated and greater commitment to foreign firm than licensing or exports 2.2.2.3 Turnkey project In turnkey projects, the contractor agrees to handle every detail of the project for a foreign client, including the training of operating personnel. At completion of the contract, the foreign client is handed the key to a plant that is ready for full operation. Hence we get the term turnkey. The company, who make the turnkey project, works overseas to build a facility for a local private company or agency of a state, province or municipality. This is actually a means of exporting process technology to another country. Typically these projects are large public sector project such as urban transit stations, commercial airport and telecommunications infrastructure. Sometimes a turnkey project such as an urban transit system takes the form of a built-operate-transfer or a built-own-operate-transfer project. A sophisticated type of counter trade, in which the builder operates and may also own a public sector project for a specified period of years before turning it over to the government. Advantages of Turnkey Projects: They are a way of earning great economic returns from the know-how required to assemble and run a technologically complex process, for example contractor must train and prepare owner to operate facility Turnkey projects may also make sense in a country where the political and economic environment is such that a longer-term investment might expose the firm to unacceptable political and/or economic risk. Less risky than conventional FDI Disadvantages The firm that enters into a turnkey deal will have no long-term interest in the foreign country. The firm that enters into a turnkey project may create a competitor. If the firms process technology is a source of competitive advantage, then selling this technology through a turnkey project is also selling competitive advantage to potential and/or actual competitors. 2.2.3 Investment Entry Modes Investment entry modes are about acquiring ownership in a company that is located in the foreign market. In other word, the activities within this category involve ownership of production units or other facilities in the overseas market, based on some sort of equity investment. Several companies want to have ownership in some or all of their international ventures. This can be achieved by joint ventures (equity based), acquisitions, green-field investment. A joint venture is a contractual arrangement whereby a separate entity is created to carry on trade or business on its own, separate from the core business of the participants. A joint venture occurs when new organizations are created, jointly owned by both partners. At least one of these partners must be from another country than the rest and the location of the company must be outside of at least one party’s home country. Typically, a company forming a joint venture will often partner with one of its customers, vendors, distributors, or even one of its competitors. These businesses agree to exchange resources, share risks, and divide rewards from a joint enterprise, which is usually physically located in one of the partners’ jurisdictions. The contributions of joint venture partners often differ. The local joint venture partner will frequently supply physical space, channels of distribution, sources of supply, and on-the ground knowledge and information. The other partner usually provides cash, key marketing personnel, certain operating personnel, and intellectual property rights. Joint venture is an equity entry mode. Ownership of the venture may be 50% for each party, or may be other proportions with one party holding the majority share. In order to make a joint venture remain successful on a long-term-basis, there must be willingness and careful advance planning from both parties to renegotiate the venture terms as soon as possible. When multiple partners participate in the joint venture, the venture maybe called a consortium. Advantages of a Joint venture: Joint venture makes faster access to foreign markets. The local partner to the joint venture may have already established itself in the marketplace and often will have already obtained, or have access to, government contacts, lines of credit, regulatory approvals, scarce supplies and utilities, qualified employees, and cultural knowledge. Upon formation of the Joint venture, the non-resident partner has access to the local partner’s pre-established ties to the local market. When the development costs and/or risks of opening a foreign market are high, a firm might gain by sharing these costs and/or risks with a local partner. In many countries, political considerations make joint ventures the only feasible entry mode. The reputation of the resident partner gives the joint venturecredibility in the local marketplace, especially with existing key suppliers and customers. Disadvantages of Joint venture: Shared ownership can lead to conflicts and battles for control if goals and objectives differ or change over time. Joint venture can foreclose other opportunities for entry into a foreign marketplace. It can be difficult for a joint venture to independently obtain financing, particularly debt financing. That is, in part, because Joint venture are usually finite in their duration and lack permanence. Thus, the parents of a joint venture should expect either to adequately capitalise the entity up front or to guarantee loans made to the joint venture. Another potential disadvantage of joint venture a firm that enters into a joint venture risks giving control of its technology to its partner and there is the possibility you might wind up turning your own joint venture partner into a competitor. However, this danger can be ameliorated by non-competition, non-solicitation, and confidentiality provisions in the joint venture agreement. Strategic alliance is when the mutual coordination of strategic planning and management that enable two or more organisations to align their long term goals to the benefit of each organisation and generally the organisations remain independent. Strategic alliances are cooperative relationships on different levels in the organisation. Licensing, joint ventures, research and development partnerships are just few of the alliances possible when exploring new markets. In other words, strategic alliances can be described as a partnership between businesses with the purpose of achieving common goals while minimising risk, maximising leverage and benefiting from those facets of their operations that complement each other’s. A strategic alliance might be entered into for a one-off activity, or it might focus on just one part of a business, or its objective might be new products jointly developed for a particular market. Generally, each company involved in the strategic alliance will benefit by working together. The arrangement they enter into may not be as formal as a joint venture agreement. Alliances are usually accomplished with a written contract, often with agreed termination points, and do not result in the creation of an independent business organisation. The objective of a strategic alliance is to gain a competitive advantage to a company’s strategic position. Strategic alliances have increased a great deal since globalisation became an opportunity for companies. There are different types of strategic alliances: 1) Marketing alliances where the companies jointly market products that are complementary produced by one or both of the firms. 2) A promotional alliance refers to the collaboration where one firm agrees to join in promotion for the other firm’s products. 3) Logistics alliance is one more type of cooperation where one company offers, to another company, distribution services for their products. 4) Collaborations between businesses arise when the firms do not for example have the capacity or the financial means to develop new technologies. Advantages of Strategic alliance: Increased leverage Strategic alliances allow you to gain greater results from your company’s core strengths Risk sharing A strategic alliance with an international company will help to offset your market exposure and allow you to jointly exploit new opportunities. Opportunities for growth Strategic alliances can create the means by which small companies can grow. By â€Å"marrying† your company’s product to somebody else’s distribution, or your RD to a partner’s production skills, you may be able to expand your business overseas more quickly and more cheaply than by other means. Greater responsiveness By allowing you to focus on developing your core strengths, strategic alliances provide the ability to respond more quickly to change and opportunity. Disadvantages of strategic alliance: High commitment – time, money, people Difficulty of identifying a compatible partner Potential for conflict between the partners A small company risks being subsumed by a larger partner Strategic priorities change over time Political risk in the country where the strategic alliance is based If the relationship breaks down, the cost/ownership of market information, market intelligence and jointly developed products can be an issue. 2.2.3.3 Wholly owned subsidiaries A company will use a wholly owned subsidiary when the company wants to have 100 percent ownership. This is a very expensive mode where the firm has to do everything itself with the company’s financial and human resources. Thus, more it is the large multi national corporations that could select this entry mode rather than small and medium sized enterprises. A wholly owned subsidiary could be divided in two separate ways Greenfield investment and Acquisitions. 2.2.3.3.1Greenfield Investment Greenfield investment is a mode of entry where the firm starts from scratch in the new market and opens up own stores while using their expertise. It involves the transfer of assets, management talent, and proprietary technology and manufacturing know-how. It requires the skill to operate and manage in another culture with different business practices, labour forces and government regulations. The degree of risk varies according to the political and economic conditions in the host country. Despite these risks many companies prefer to use this mode of entry because of its total control over strategy, operation and profits. Advantages of Greenfield investment: A wholly owned subsidiary gives a firm the tight control over operations in different countries that are necessary for engaging in global strategic coordination (i.e., using profits from one country to support competitive attacks in another). A wholly owned subsidiary maybe required if a firm is trying to realize location and experience curve economies. Local production lessens transport/import-related costs, taxes fees. Availability of goods can be guaranteed, delays may be eliminated. More uniform quality of product or service. Local production says that the firm is willing to adapt products services to the local customer requirements Disadvantages of Greenfield investment: Higher risk exposure namely political risk and economic risk Heavier pre-decision information gathering research evaluation â€Å"Country-of-origin† effects can be lost by manufacturing elsewhere. Establishing a wholly owned subsidiary is generally the most costly method of serving a foreign market. 2.2.3.3.2 Acquisitions Acquisition is a very expensive mode of entry where the company acquirers or buys an already existing company in the foreign market. Acquisition is one way of entering a market by buying an already existing brand instead of trying to compete and launch the company’s products on the market and thereby lowering the chance of a profitable product. Acquisition is a risky alternative though, because the culture of the corporation is hard to transfer to the acquired firm. Most important, it is a very expensive alternative and both great profit and great losses could be the end product of this entry mode. Advantages of Acquisitions: They are quick to execute Acquisitions enable firms to preempt their competitors Managers may believe acquisitions are less risky than green-field ventures Disadvantages of Acquisitions: The acquiring firms often overpay for the assets of the acquired firm There may be a clash between the cultures of the acquiring and acquired firm Attempts to realize synergies by integrating the operations of the acquired and acquiring entities often run into roadblocks and take much longer than forecast There is inadequate pre-acquisition screening 3.0ANALYSIS AND FINDINGS Case study 1: McDonald’s used franchising as foreign entry mode In 1940, the first restaurant was opened by the McDonald brothers, Dick and Macin San Bernardino and California. Then Ray Kroc, a Chicago based salesman with a flair for marketing, became involved that the business really started to grow. He realised that Mc Donald’s, could be successful by using franchising, and could be exploited throughout the United States and beyond. Its first franchising was in Canada in 1967. In 2001, McDonald’s served over 16 billion customers, equivalent to a lunch and dinner for every man, woman and child in the world. McDonald’s global sales were over $38bn, making it by far the largest food service company in the world. McDonald’s success on rapid growth and expansion is due to franchising that are based on selling quality products cheaply and quickly around the world. In 2002, around 70% of McDonald’s are franchises. Mc Donald’s ownership advantage to go abroad is its brand name. The exceptional growth of Mc Donald’s is largely credited to the creation of its strong brand name identity. With the purpose of protecting its brand name, Mc Donald’s used radio and press advertisement to provide specific messages across the world emphasising on the quality of product ingredients. In addition to that Mc Donald’s carry out massive investment in sponsorship which is also a central part of the image building process, for example Football World cup and Olympic Games. The franchise agreement is that McDonalds, the franchisor, grants the right to sell McDonalds branded goods to someone w

Theodore Roethkes Poem Sale :: essays research papers

When you first read it, Theodore Roethke’s poem â€Å"Sale† seems like it is about a house that is empty and for sale. The metaphors, similes, connotation, and personification show the sadness of the house and the more important point. The poem is actually about the death of a grandfather and everything in the house seems to remind him of his grandfather and how his grandfather was an abusive man to him and the rest of his family. He is trying to let go lost memories.   Ã‚  Ã‚  Ã‚  Ã‚  In the beginning of the poem Roethke writes, â€Å"-And an attic of horrors, a closet of fears.† (1.4). This is where you start to feel that the poem is about something more. He uses metaphors to describe the house, or in this case, what may have happened in the house. Roethke starts by saying that this house is for sale and he describes it like a regular house, but then all of these thoughts just hit the reader. It is not exactly yet clear that it may have been a death or whose death it was. But you can see that something had to have happened to fill the attic with horrors and to fill the closet with fears. It gives the aroma or sense of a death but doesn’t exactly say it. These things remind the author of bad things and bad memories. It just gives the poem an eerie connotation right there at the beginning of the poem.   Ã‚  Ã‚  Ã‚  Ã‚  There is more that reveals what Roethke is trying to say. Roethke writes, â€Å"The summer house shaped like a village band stand/–And grandfather’s sinister hovering hand.† (2.3,2.4). Roethke starts again by describing the house and things in it. And once again the reader gets hit with these thoughts. He uses a simile to describe the house as a village bandstand. A house that is alone and one of those places you go to getaway. The more important thing is that he uses a metaphor to say â€Å"-And grandfather’s sinister hovering hand.† He remembers that about the house. This is where the reader gets the thought that his grandfather was an abusive man. Roethke remembers that sinister hovering hand right before he was physically hurt. Like he is looking at the house and he is seeing the hand, because he was scarred with these memories.   Ã‚  Ã‚  Ã‚  Ã‚  Roethke describes his pain furthermore in the next stanza.

Exxon Valdez †Continuing Case Essay

Many years ago, Raymond Baumhart the greatest sociologist questioned organization people, â€Å"What does ethics mean to the business world?† Some people believe that Ethics is a kind of feeling which would give the knowledge about right or wrong situation on the basis of religious beliefs. While other argues the prior view admitting that it simply the level of behaviour society accepts and the law requires. â€Å"Ethics is a study of moral standards whose explicit purpose is to determine as far as possible whether a given moral standard is more or less correct (Manuel G. Velasquez, 2006)† Standpoint March 24, 1989, one of the Exxon Valdez, a loaded oil tanker with 52 million gallons crude oil runs in Prince William Sound, spilling 11 million gallons of oil. The government was strongly feeling about the environmental damage, to the fishery and the life of people involved there. Output That was bad luck for the wildlife, approximately 30,000 birds and 2000 sea others lost their lives. More than $2 billion spent just to clean it up and paid millions of dollar to the fishermen. Ethically, Exxon lost image in the world and about 40,000 credit cards destroyed in protest. Ethical Issues It was truly horrific, the longer that marine animal is setting in oil the more they were dealing with death. Consumers lost their faith in Exxon and faced opposition from the world. The affected area has not fully recovered. The control over the ethical situation This was the worst environmental disaster America has ever faced. After a week, CEO Lawrence Rawls wrote apology note in all newspapers. In addition they began cleanup immediately after the situation occurred. Many of the ethical issues and dilemmas in international business are rooted in the fact that political systems and laws differ from nation to nation. In the international business setting, the most common ethical issue involve employment practices and corruption. According to the given case of Castle & Cook, â€Å"whistle-blower† would be able to file the lawsuit in a federal court. The plaintiffs alleged claims under the violation of the â€Å"Foreign Corrupt Practices Act† The jurisdiction in this case can enable the person thus empowered to act towards, and in what manner this power may be exercised. In Subject matter jurisdiction thus empowers â€Å"whistle-blower† to act toward certain kinds of legal questions, whereas in Personal jurisdiction, the foreign country employee lives out of state, the court must look at the contacts with the state. Going into a state regularly to conduct business is usually sufficient for the court to obtain jurisdiction. (The à ¢â‚¬ËœLectric Law Library,2014) References The Laws That Govern the Securities Industry. (n.d.). Retrieved September 4, 2014, from http://www.sec.gov/about/laws.shtml The ‘Lectric Law Library’s Lexicon Personal Jurisdiction, Retrieved September 4, 2014, from (http://www.lectlaw.com/def2/p211.htm) http://crab.rutgers.edu/~sambhary/International%20Bussiness%20Environment/notes/IBe%20Ch%2004%20Ethics.pdf In 1989, the Exxon Valdez tanker spilled nearly 11 million gallons of oil around the cost of Alaska; it caused one of the worst oil spills in the United States history. The Exxon Valdez continues to suffer from last 25 years and still paying off for the incident. The Exxon was to be sued by many individuals and businesses within state or federal court as required, as per the administrative Office of the U.S. Courts, for the Environmental regulations law comes under both state and federal court. Some company sued under the law of business losses within the federal court. Sea Hawk Sea foods, Inc, having a seafood processing business on Prince William Sound in Valdez, Alaska sued the Exxon shipping company under the law of business losses. The court dismissed the case with the advice of federal admiralty  law (9th Cir.1994). Fishing industry filed the complaint again Exxon. In 1994, the Exxon was initially ordered to pay $5 billion by federal court, which was reduced in federal appeal in 2006 to $2.5 billion. In 2008, The United States Supreme court had decided to cut down the damage by $500 million as Exxon has already spent approximately $2 billion for cleanup and recovery (New York Times, 2010). The Exxon shipping co continues with the lesson, even after paying all these damages and standing for a long time in the federal and Supreme Court of the United States. References The district court also removed more than 160 other state law cases relating to the oil spillEyak Native Vill. v. Exxon Corp., 25 F.3d 773, 774 (9th Cir.1994) Retrieved September 5, 2014, from (http://openjurist.org/484/f3d/1098/in-re-the-exxon-valdez) New York Times, Exxon Valdez Oil Spill (1989), August 3, 2010 07-219Exxon Shipping Co. v. Baker (2/27/08), Retrieved September 5, 2014, from (http://www.supremecourt.gov/oral_arguments/argument_transcripts/07-219.pdf)

Analyse the ways in which the themes of intimidation Essay

Analyse the ways in which the themes of intimidation and persecution are presented in the crucible.  In Arthur Miller’s play, he uses a lot of intimidation and persecution. Intimidation means that someone is made small, powerless and weak. Persecution is when someone is being hurt or picked on because of their race, religion, appearance, political views or if their different to everyone else. Intimidation and persecution link to the play as people were being accused of witchcraft and they felt powerless and hurt, as they were different in some way. Take Tituba for example, she was made powerless and was whipped because of her race and her status. Miller presents the play as an allegory, which has an underlying meaning as well as a literal meaning. Firstly, the underlying meaning is the McCarthy trials towards the communists, and people lost their lives over a dishonest politician. Secondly, the literal meaning is the witch trials in Salem and people lost their lives all because of lies. They both link as people lost their lives over silly things. The Historical context is about Salem and the witch trials; The Crucible took place in the 17th century in Salem. Girls felt ill in Massachusetts, no one could explain the illness so everyone thought it was the devil and witchcraft. There were many puritans who blamed the devil and often blamed people of devil worshiping if they took part in sinful activities such as dancing. Many people were accused of being a witch with no evidence; nineteen people and two dogs were convicted and hanged. One man was crushed to death as he refused to admit he was a witch. To avoid being accused of being a witch they said that there neighbour. The girls felt better and the hysteria died down. The Literary context is about Miller and McCarthyism; McCarthyism is making accusations of disloyalty, of pro-communist activity, in many instances unsupported by proof or irrelevant evidence. Joseph McCarthy led America to become anti-communists, as communism was Russian. America was scared of Russia because of the cold war. McCarthy put many people on trial including Miller, he was accused of being a communist as he refused to answer questions. These link to the three scenes I have chosen as they show the history, such as the girls were ill, witchcraft, devils and deaths. Miller also links the literary context to the three scenes I have chosen, such as McCarthyism and trials.  Firstly I have chosen Act 1. Miller presents intimidation from the beginning of the scene, â€Å"I- do believe there was some movement-in the soup.† This shows Parris is being intimidated as the stage directions in front said fearful; you can tell he is fearful as the quotation has hyphens, which indicates a shocked pause. Abigail’s cousin, Betty, is in bed felling ill. Hale is desperate to know if the devil is involved. Abigail blames Tituba, â€Å"I never call him! Tituba, Tituba†¦Ã¢â‚¬  Abigail is persecuting Tituba as she has a lower status then her. There is an ellipsis at the end of the quotation; this shows that there is a pause. Abigail and Hale spoke about what happened in the forest. Abigail lies â€Å"I never sold myself! I’m a good girl! I’m proper girl!† Miller shows Abigail is getting angry because there are explanation marks at the end of each sentence. It is dramatic irony, the audience know that Abigail had an affaire with John but the characters don’t. Tituba then enters the room; Abigail then blames Tituba again, â€Å"She makes me drink blood! †¦She makes me laugh at prayer!† Miller shows Abigail persecuting Tituba as she treats her unfairly because of her race and status, she also uses Tituba to cover up her story. Hale now thinks that Tituba has sent her spirit upon Betty. Tituba disagrees, â€Å"I love me Betty!† Tituba is getting angry; it also shows Tituba getting annoyed because there’s an explanation mark in the quotation. Tituba’s pronouns are mixed up because she’s from the Caribbean. Parris wants Tituba to confess, â€Å"You will confess yourself or I will take you out and whip you to your death, Tituba!† This shows Parris was persecuting Tituba as he was going to hurt her. You can tell he was shouting, as there’s an explanation mark at the end of the quote. Tituba loses her power â€Å"terrified falls to her knees† Tituba’s scared she doesn’t want to get hurt so she falls on her knees with no power and confesses, this is intimidation as she feels small and is literarily small, she wants someone to comfort her like her childhood. Tituba lies to save her life. Hale is trying to get answers out of Tituba, â€Å"Who came to you with the devil? Two? Three? Four? How many?† Hale is asking short questions to find out about the devil, before the quote stage directions said kindly this shows Hale wasn’t trying to scare Tituba. Tituba is getting all the attention and Abigail is jealous â€Å"I want to open myself †¦ I want the light of God† Abigail has changed her mind as earlier Abigail said she never called the devil. Then Betty wakes and started shouting names that she supposedly saw with the devil. The curtain falls with hysteria.

Amplitude and period relationship Essay Example

Amplitude and period relationship Essay Example Amplitude and period relationship Paper Amplitude and period relationship Paper Oscillation is a motion, which repeats itself. A simple harmonic motion is when object moves back and fourth within a stable equilibrium position. In a perfect situation, where friction plays no part the ball will continue oscillating continuously. However in real life this is not possible, instead objects face damping due to friction. Any system which carrys a harmonic motion is known as an oscillator. Simple examples are a mass on the end of a vertical spring, a pendulum, or a trolley tethered between two springs. The amplitude of an oscillation is the maximum displacement of the system from the rest position. Hypothesis: In this experiment I will be changing the position from where I will be dropping the ball into the bowl from thus the amplitude will be changing. In my view the higher the amplitude would result in longer time for the ball to return to its original point of release at the maximum amplitude. This would result in a long period of time. For the movement of the ball in the bowl is caused by the inward push exerted by the surface of the bowl. Therefore by increasing the amplitude the time period will increase. Galileo was the first person that studied about pendulums and said about the property of them that the period is not dependent of the amplitude of the swing. But later on Christiaan Huygens found that if an object is going down a curve due to gravity and if period is independent of the amplitude then it should move through a cycloid curve instead of a circular one like in a pendulum. It supported the observation of Marin Mersenne who said that the period of a pendulum changes with its amplitude and Galileos observation was only correct for small amplitudes. In case of larger amplitudes, the period will increase with amplitude. Discussion : I have recorded four observations for each of the positions I dropped the ball from. This is because I wanted to make my experiment more accurate thus I decided to time the movement of the ball for four times for different amplitudes. Now for my next table, which I will use for the graph, I have to calculate the average of the 4 results for each amplitude but before that I divided each time recorded by the number of oscillations it made to find the time made by the ball for one oscillation. Here in this graph we can see that the period hardly changed so it means that the amplitude affected the period very minutely. We can notice that as the points dont have any link in between them. If we see the first 3 readings for 5,10,15 cm amplitudes, our hypothesis seems to be right as by increasing the amplitude the time period is increasing accordingly but if we notice the next 2 readings for 20,25cm amplitude, this rule does not apply . Conclusion: I find that the period did not increase because when we increase the amplitude it obviously means the tennis ball will be dropped from a higher position so thus it will gain more speed while falling down , therefore if the amplitude increases the speed also increases causing the tennisball to take just as long to complete a cycle as in the case of smaller amplitude. I didnt considered the friction of air. The friction caused the tennis balls speed to slow down and led to a decrease in the length of the arc through which it passed. Like if we take an example in which drop a ball from an angle of about 60 degrees within a short number of cycles the tennis ball will not move beyond an angle of 20 degress because of the friction so it is not a continous movement. The air friction is caused when the object moving through the air and has to move air molecules aside. Also the surface parallel to the direction of the motion of the object generates friction because when the molecules of the air which collide with the surface and are thus pushed in a forward direction by the collision. Therefore, I can conclude that the period was independant of the amplitude because the periods in all five cases differ very little from eachother. Evaluation: I felt that this experiment was accurate up to and extent however there were many things which we could have changed in our methods of doing this experiment to make it more accurate such as when we held the mat in the form of an arc shaped it was difficult to keep it the same throughout when the tennis ball was rolling so we could change this by placing the mat between a chair and the wall which would the mat into place this would make it impossible for the mat to move and the size to change even slightly so this could have cause us to get even more accurate results. Also the speed applied when I was dropping the tennis ball couldnt be measured so we can try to be more accurate to not apply any force, so the force applied wont affect the results. In over all in my view this experiment was properly planned, as we were able to finish it in a sufficient amount of time. To make our results accurate we tried our best by recording the time period 4 times for each of the 5 different amplitudes and then taking out the average. There were also problems when I dropped the ball in the mat it basically wobbled and moved from one side to the other and didnt just follow the same path while moving so this might have caused some inaccuracy in the results. We could have improved this by not using a mat but something else like a bowl to roll the ball in where circumference would stay same during the whole experiment. Follow up experiment: Since in this experiment we looked at the link between the amplitude and period, after this we can take the initiative to look and compare between two other properties. So we can look at the influence of changing the mass on the period. We can try placing different weights in a small cylindrical tube and then rolling it. The amplitude will remain the controlled variable in this case.

AIDS Tax essays

AIDS Tax essays In the medical world, AIDS is fairly new, only beginning to be diagnosed in the 1980s and just barely has it begun to be understood by doctors. It is estimated that this fatal virus affects 37 million people worldwide. Countries that are still developing are the ones hit the hardest. In South Africa alone over 5 million people are living with AIDS or are HIV positive. This large number really plays a role in how businesses in South Africa are affected. A recent study was done to understand how AIDS impacts businesses. Six companies in Botswana and South Africa were surveyed. These were large, successful companies; 4 of which were subsidiaries of transnational corporations. The companies were in a range of industries from media to mining. Employing between 500 to 35,000 people each. A voluntary survey was given out to discover how many were affected by AIDS and how it impacted the companies financially. The study found that there was a large range of percentage of people infected with AIDS and that the number heavily depended on the type of job the person held. Overall 7.9% to 29% of the employees were infected with AIDS. Companies in mining and metal processing seemed to be affected the most, with more than 23 percent of their employees suffering from AIDS/HIV. On the other hand, only 14 percent of people holding supervisory or managerial jobs were infected. The study sought out what HIV-infected employees were costing them. Some of the costs included were medical care, benefits payment, training a replacement worker, insurance premiums and missed days of work due to illness from HIV/AIDS. The annual AIDS tax as it was dubbed in the study raged from 0.4% of the annual wage bill at a company to 5.9%. For one company that meant a cost of $11.9 million per year. There are also many indirect costs of losing an employee to AIDS. These costs were not included in the estimates for the AIDS ...

Battle of Arkansas Post - Civil War Battle of Arkansas Post - John McClernand

Battle of Arkansas Post - Civil War Battle of Arkansas Post - John McClernand Battle of Arkansas Post - Conflict: The Battle of Arkansas Post occurred during the American Civil War (1861-1865). Armies Commanders: Union Major General John McClernandRear Admiral David D. Porter32,000 men Confederate Brigadier General Thomas Churchill4,900 men Battle of Arkansas Post - Date: Union troops operated against Fort Hindman from January 9 to January 11, 1863. Battle of Arkansas Post - Background: While returning up the Mississippi River from his defeat at the Battle of Chickasaw Bayou in late December 1862, Major General William T. Sherman encountered the corps of Major General John McClernand. A politician turned general, McClernand had been authorized to make an attack against the Confederate stronghold of Vicksburg. The senior officer, McClernand added Shermans corps to his own and continued south accompanied by gunboats commanded by Rear Admiral David D. Porter. Alerted to the capture of the steamer Blue Wing, McClernand elected to abandon his attack on Vicksburg in favor of striking at Arkansas Post. Situated at a bend in the Arkansas River, Arkansas Post was manned by 4,900 men under Brigadier General Thomas Churchill, with defenses centered on Fort Hindman. Though a convenient base for raiding shipping on the Mississippi, the principal Union commander in the area, Major General Ulysses S. Grant, did not feel that it warranted shifting forces from efforts against Vicksburg to capture. Disagreeing with Grant and hoping to win glory for himself, McClernand diverted his expedition through the White River Cutoff and approached Arkansas Post on January 9, 1863. Battle of Arkansas Post - McClernand Lands: Alerted to McClernands approach, Churchill deployed his men to a series of rifle pits approximately two mile north of Fort Hindman with the goal of slowing the Union advance. A mile away, McClernand landed the bulk of his troops at Nortrebe’s Plantation on the north bank, while ordering a detachment to advance along the south shore. With the landings completed by 11:00 AM on January 10, McClernand began moving against Churchill. Seeing that he was badly outnumbered, Churchill fell back to his lines near Fort Hindman around 2:00. Battle of Arkansas Post - The Bombardment Begins: Advancing with his assault troops, McClernand was not in position to attack until 5:30. Porters ironclads Baron DeKalb, Louisville, and Cincinnati opened the battle by closing and engaging Fort Hindmans guns. Firing for several hours, the naval bombardment did not cease until after dark. Unable to attack in the darkness, the Union troops spent the night in their positions. On January 11, McClernand used the morning meticulously arranging his men for the assault on Churchills lines. At 1:00 PM, Porters gunboats returned to action with the support of artillery that had been landed on the south shore. Battle of Arkansas Post - The Assault Goes In: Firing for three hours, they effectively silenced the forts guns. As the guns fell silent, the infantry moved forward against the Confederate positions. Over the next thirty minutes, little progress was made as several intense firefights developed. At 4:30, with McClernand planning another massive assault, white flags began appearing along the Confederate lines. Taking advantage, the Union troops quickly seized the position and accepted the Confederate surrender. After the battle, Churchill firmly denied authorizing his men to capitulate. Aftermath of the Battle of Arkansas Post: Loading the captured Confederate on transports, McClernand had them sent north to prison camps. After ordering his men to raze Fort Hindman, he dispatched a sortie against South Bend, AR and began making plans with Porter for a move against Little Rock. Learning of McClernands diversion of forces to Arkansas Post and his intended Little Rock campaign, an irate Grant countermanded McClernands orders and demanded that he return with both corps. Given no choice, McClernand embarked his men and rejoined the main Union effort against Vicksburg. Considered an ambitious dilettante by Grant, McClernand was relieved later in the campaign. The fighting at Arkansas Post cost McClernand 134 killed, 898 wounded, and 29 missing, while Confederate estimates list 60 killed, 80 wounded, and 4,791 captured. Selected Sources CWSAC Battle Summaries: Battle of Arkansas PostNational Park Service: Arkansas Post

Introduction to business, macro environmental factors (PESTLE) Essay

Introduction to business, macro environmental factors (PESTLE) - Essay Example This structure was a result of various acquisitions that have taken place over the period of time. Detailed analysis of the history of Borders Group and its subsequent liquidation indicated that failure to adapt to market changes and technological advancement coupled with faulty investments and financial decisions lead to the demise of this once glorious chain of bookstores. The founders of this group are also the pioneers when it comes to superstores in published books industry after Barnes & Noble (Peterson, 2011). The traditional image of small-scale alley shops was replaced by Tom and Louis Borders in 1971 when they opened major stores in different states. In addition to many published books available under one roof, their Book Inventory System which was originally designed to support their sales and inventory management, also formed a major part of the products that they were offering. Following Borders group’s stake in published books market, it was purchased by Kmart ho wever the deal was not as successful as expected and later on lead to divestment in 1995. After this separation, Borders group expanded its operations internationally in Europe, Australia and Singapore (Fundinguniverse, 2011). ... blishing self-owned stores however due to excessive market competition in physical book stores and also other market players like Amazon, Borders group faced aggressive competition. Due to this market condition, Borders group sustained immense losses and filed for bankruptcy in United States followed by subsequent closure of over 30 stores only in UK. As of now, all the directly or partly owned stores of Borders groups have been sold or closed down (Fundinguniverse, 2011). It is important to note that Borders group’s problem was not the changing market space and consumers’ demand but its rather sluggish approach towards the adaptation of changes. With major capital invested in physical stores, the cost of running the stores became extremely high. It did try to create an online presence in 2001 after emergence of Amazon.com and other e-book retailers however the results were not encouraging enough. Where Amazon was in the market after 1995 and had a stable establishment by 2000, it was already too late for Borders group to compete with the diverse and highly personalized nature of service offered by it (Wasserman, 2012). After being unable to have a successful presence, Borders group formed an alliance with Amazon which proved fatal in the long-run. The alliance ended in 2007 with another attempt of forming online presence in 2008 however increasing overhead, operations and interest expenses along with many changes taking place in organization’s management, the group was struggling to stay liquidated which further resulted in further bankruptcy of the group in 2011. Although over the period of time, Borders group added many features to its stores in the form of espresso bars and personalized service of its employees (who were already learned individuals with

Logistics and Supply Chain Management Essay Example | Topics and Well Written Essays - 3000 words

Logistics and Supply Chain Management - Essay Example In the electronics industry flexibility, responsiveness to customer demand and product specifications and time management are important in the strategic management of the supply chain. Dell Computers is a typical example in the industry that manufactures as per orders received and its manufacturing schedule is changed every two hours (Chou, Tan & Yen, 2004). For Dell maintaining delivery schedules are more important than prices and they ensure that the entire chain is strategically managed. Their goal is to decrease inventory cost and match production to demand. This is in line with the concept of JIT in inventory management. JIT reduces overall production costs by streamlining the products flow within the production process and improves information flow within business partners. In the manufacturing industry, JIT-driven processes can introduce small purchase lot sizes that can be delivered in exact quantities rather than traditional large batch delivery with 5 percent volume either way (Waters-Fuller, 1995). Multi-sourcing can be eliminated and manufacturers can stick to a few suppliers or ideally one supplier per component. Supplier selection need not solely be based on price but quality and delivery performance can be used to assess the efficiency of the suppliers. JIT purchasing enables awarding long-term contract to the suppliers in return for the demand that buyer makes on the supplier. Long-term contracts not only eliminate the re-tendering costs but also reduce the prices for re-ordering. JIT further helps to strategically manage whether the supplier should supply directly or through a warehouse between the supplier and the customer. While supplying directly is the ideal solution, the suppliers must receive comprehensive scheduling and planning data before production commences (Waters-Fuller, 1995). A warehouse on the other hand helps to provide a buffer stock and the warehouse can be

Information security management Essay Example | Topics and Well Written Essays - 2500 words

Information security management - Essay Example Both threats and vulnerabilities need to be considered concurrently. Threats can provide damage to the confidentiality, availability and integrity of information present in the information systems. They explore opportunities for security breaches to cause confidential data invasion via unauthorized access, amendment of data, removal of information from information systems. Threats can hit the network from various sources. Threats are confidential on the parameters of different capabilities and approach including external approaches by cyber criminals, hackers, terrorists. For handling threats of different nature different risk mitigation and control methodologies are required in the context of protecting the prioritized information systems. Vulnerabilities are the weaknesses which are present in the system against the current threats. Vulnerabilities can be distinguished as security loop holes in the system. If hackers find these loop holes in the system, results are devastating incl uding unauthorized access, amendment or complete deletion of the system. A recent example is the hacking of wiki leaks website which impacted the whole world and also affected strategic and economic relations between countries as various confidential documents were leaked out from the website. Vulnerabilities are successful due to policy weaknesses, inadequate implementation of security infrastructure, and information of personal issues. For identifying any possible threats, testing of the security infrastructure including network components, hardware and software is essential which may occur in the future. The risk is defined as the likelihood of different threats via different circumstances, which are affecting the network and information systems. The circumstances should consider the strategy, security measures, environmental measures, own experience and the experience of other connected entities in the context of information security failure. The impact calculation is also requi red in terms of data integrity, availability; confidentiality and the cost associated with the fixing systems, lost availability and other related issues which are of prime concern to the network and information system operations. Measurements consist of Cost which is used to protect the information and systems Value of the information and information systems Threat probability and occurrence Effectiveness of Controls Hazards determine the identities and quantities of any chemicals or harmful substances present as pollute causes in the environment. There are different type of hazards required for cleaning and maintenance of the office furniture and items. Hazards may masquerade to human health or the network and information systems when spilled out accidentally by mistake. They also require flammable characteristics which may occur in severe threats and help to increase fire or other incidents. Assets are the components serving internally, as well as externally, within the network. Assets can be divided in to several different information technology environments. The physical infrastructure contains Servers, workstations, data centers, switches, routers etc. The core infrastructure contains virtual private networks, Microsoft active directory, domain controllers, email servers etc. The Internet infrastructure co

How has social Merida use as a marketing and distribution tool changed Dissertation

How has social Merida use as a marketing and distribution tool changed the way we consume audio visual media, and what effect ha - Dissertation Example Moreover, the aim of the study which has been achieved was to understand social media as a marketing and distribution tool. Using an interview question based on 11 questions, 8 respondents from UK, the study found that social media has brought a major influence on each of the music industry players, artists, distributors and audiences. Some of the respondents including artists and listeners described about social media positive influence, while the others like distributors claimed that social media has negatively affected them. The study concludes that that social media has become one prominent element in the music industry and it’s affects on participants of the industry are quite prominent. Affects like artist promotion and free access download for listeners are quite prevalent through social media on music industry. Table of Contents Acknowledgement 2 Abstract 3 Chapter 1: Introduction 6 Chapter 2: Literature Review 11 Chapter 3: Research Methodology 23 Chapter 4: Findings and Discussion 29 Chapter 5: Conclusion and Recommendations 41 List of References 44 Appendix A: Interview Guideline 46 Chapter 1: Introduction 1.1. ... The research done by Kaplan & Haenlein (2010) illustrates that the older forms of media were not communication but in fact were information channels, where one would deliver and the rest would simply listen. What social media has done is that it has initiated two sided communication, where the listener can be the speaker or deliverer at the same time. Kaplan and Haenlein (2010) define that â€Å"Social media is a group of internet based applications that builds on the ideological and technological foundations of Web 2.0, and it allows the creation and exchange of user-generated content†. The term Web 2.0 refers to websites with which users can connect to the World Wide Web, and the content available on the website is not restricted to a single source or person (Kaplan & Haenlein, 2010). Social media has not only changed the way people used to interact or share their feelings and experience, but has changed the way people used to perceive, behave and act. Margiotta (2012) under lines the fact that with such easy access to information and other people, it is hard to confine them to a single brand, a single website or a single interest. The time when sellers used to dominate and purchasers used to follow them is way gone. With the power of social media, the table has been turned a whole 180 degree, and brand loyalty is diminished by the emergence of customer interest and satisfaction. Also, it is evident that with greater awareness of products in the market, through word of mouth and blogging on the social media websites, it is now far more difficult to expect users to follow the sellers (Margiotta, 2012). It has been found by several researchers including Elberse (2010), Noteberg

Book Report Assignment Example | Topics and Well Written Essays - 500 words - 2

Book Report - Assignment Example McCarthy observed how some of the state’s top and influential people and their children had shamelessly betrayed America. He contends how â€Å"young men who are born with silver spoons in their mouths are the ones who have been worst†¦.† Therefore, according to McCarthy, the state government â€Å"is thoroughly infested with communists† (238). This was like allowing the adversary to invade the state via â€Å"dealing with a far more sinister type of activity because it permitted the enemy to guide and shape our policy† (p. 238). This has led to inequality, especially among those participating in legal processes, which is evident in the McCarthy’s argument where initially he claims to have a list of 205 traitors in the government; during his speech, however, the number turns to be 57 people. Besides, power concentration has acted as a freedom barrier where few people, despite their sobriety, manipulate it, which limits the liberty of the population. For instance, this is evident in the President Kennedy’s statement: â€Å"ask not what the country can do for you – ask what you can do for your country† (256). This implies that â€Å"Neither half of the statement expresses a relation between the citizen and his government that is worthy of the ideals of the free men in a free society† (256). This affirms how the people are the state’s servants while the beneficiaries constitute few persons who are influential and capable of manipulating power to suit their interests. Free people normally utilize the government as a tool where individuals, despite their status, normally unite as compatriots for the benefit of all, which is safeguarding their freedom. Therefore, a free man usually inquires â€Å"what can I and my compatriots do through gov ernment to help us discharge our individual responsibilities, to achieve our several goals and purposes, and above all, to protect our freedom?†

Personal statement (uni application) Example | Topics and Well Written Essays - 500 words

(uni application) - Personal Statement Example The combinations of these elements in a design give it distinctiveness. Interior design seeks to reflect the esthetic value of things in the environment. Personally think there is more to interior design than acquiring the perfect art piece or choosing the most color palette. It requires skill and precision in understanding a clients design needs. The work of an interior designer should ultimately give any space purpose and tasteful value. Interior design is human-centered. It requires consultation with both the client and the architect to have a clear understanding of the intended space for designing. Additionally, there is more to interior design than making spaces attractive. The interior designer adds functional value and creates efficiency and safety to an area to improve the quality of the working and living milieu. Ensuring harmony with the principles of design amounts to the success of interior design. The principles of interior design are unity, balance, proportion, emphasis, similarity, contrast, and hierarchy. Balance ensures equilibrium in a design that may be symmetrical or asymmetrical. Primarily, any design plan ought to have unity in all its elements. The interior designer must create a design by referring to the most vital parts first in a hierarchal process. Scale emphasizes on the size of the items in question. A focal point should always dominate the design with both contrast and magnitude. Fusing similarity and contrast give an allure of life and excitement to a design. In summary, the reason I like interior design, is that from my childhood days, I have always loved designs in rooms and the functional value that it adds to a chamber. I am passionate about designing rooms so that they become more appropriate for the purpose. I need to augment my skills and add more knowledge in the topic as I pursue a career in interior design. Interior design is intrinsic and has a lifetime upshot on the lives of everyone in

Book Report Assignment Example | Topics and Well Written Essays - 500 words - 2

Book Report - Assignment Example McCarthy observed how some of the state’s top and influential people and their children had shamelessly betrayed America. He contends how â€Å"young men who are born with silver spoons in their mouths are the ones who have been worst†¦.† Therefore, according to McCarthy, the state government â€Å"is thoroughly infested with communists† (238). This was like allowing the adversary to invade the state via â€Å"dealing with a far more sinister type of activity because it permitted the enemy to guide and shape our policy† (p. 238). This has led to inequality, especially among those participating in legal processes, which is evident in the McCarthy’s argument where initially he claims to have a list of 205 traitors in the government; during his speech, however, the number turns to be 57 people. Besides, power concentration has acted as a freedom barrier where few people, despite their sobriety, manipulate it, which limits the liberty of the population. For instance, this is evident in the President Kennedy’s statement: â€Å"ask not what the country can do for you – ask what you can do for your country† (256). This implies that â€Å"Neither half of the statement expresses a relation between the citizen and his government that is worthy of the ideals of the free men in a free society† (256). This affirms how the people are the state’s servants while the beneficiaries constitute few persons who are influential and capable of manipulating power to suit their interests. Free people normally utilize the government as a tool where individuals, despite their status, normally unite as compatriots for the benefit of all, which is safeguarding their freedom. Therefore, a free man usually inquires â€Å"what can I and my compatriots do through gov ernment to help us discharge our individual responsibilities, to achieve our several goals and purposes, and above all, to protect our freedom?†

Promotional mix Essay Example for Free

Promotional mix Essay Element of the promotional mix for innocent smoothies may include this such as: Advertising is used to communicate with the public about their products and services, this can be expensive and businesses must ensure that they spend their advertising budget carefully methods include: moving image, print, ambient such as advertising on buses, digital and audio. Sales promotion is used to encourage customers to purchase your products or for distribution channels to stock your goods . methods are: price promotion (discounts), coupons, competitions, money refunds, loyalty incentives. Personal selling is when a representative of the company interacts directly with a potential customer using skills called closing a sale. Methods are: face to face, telephone, email, and video or web conferencing. Public relations are activities a business carries out to place information in the media without paying for it directly activities might include: exhibitions, sponsorship and press relations Direct marketing is when a business communicates directly with a customer, establishing an individual relationship between the business and the customer, methods are: direct mail, mail order catalogue, magazines and telemarketing. Advertising is used by innocent most effectively than other methods of the promotional mix, methods of advertising they use is they have links with popular children’s websites such as ‘club penguin’ , Innocent also put adverts on the TV. Another method of advertising Innocent use is that they sell magnets along with their smoothies this is effective as it appeals to their target audience. Innocent use advertising most effectively out of the promotional mix as they appeal to their target audience. Innocent use advertising as they are a new company who need recognition so their TV adverts are memorable and funny and they show their personality this links to matching their target audience well with how they advertise. Innocent use sales promotion effectively as they have used promotions such as the free magnets ad club penguin deals, as if they are linked with things such as club penguin people who use club penguin will be more likely to buy their pouts as I benefits them and linking with a big business like Disney which runs club penguin means that it helps appeal to more of their target audience, while giving them a better image and giving them a funnier personality. The innocent website ad Facebook page work effectively with their sales promotion as it uses fun ad games to promote their products while appealing to their audience at the same time. Innocent also use other methods of the promotional mix such as public relations. Innocent use this to get more sales for example inviting the press to a release of a new product so that they report about it and notify the public this will then help increase their audience ad gain more customers. The press an affect the sales a business makes as if they give a bad review and the company gets bad press they will lose customers instead of gaining them. This is effective because customers can get an unbiased opinion of the products, however it is a risky element of the promotional mix as the product/ company might get a bad review and loose customers but if the public like the product then it will gain sales. Elements of the promotional mix that innocent do not use: Things such as direct marketing and personal selling are not used as effectively by innocent because they sell straight to the store such as Tesco or a wholesaler because it keeps their products staying fresher, they will sell more as they will become more reliable as they are always in the shops unlike Avon which you have to wait weeks until you get your product and chose your products and thy well have a wider customer base, this is why they use advertising so effectively as It continues to get their items bought from the wholesaler. An example of personal selling is a car salesperson persuading you to buy a car, innocent do not use this as it would not be worth it, as they would have to pay for a person to sell the products and they would have to sell a lot before they make a large profit. A person would also have to walk around all day with the produce in the heat which can affect the produce. Innocent don’t use direct marketing as they sell their goods to big supermarkets and they don’t have to sell to the customers so it’s up to the supermarket to tell the customer about the products and deals etc. The promotional mix is used well by innocent as their adverts help get them customers and raise awareness of their brand, and appeal to their target audience. Innocent don’t use direct marketing or persona selling as they don’t sell to the customers personally they sell it to supermarkets instead or the wholesaler. Once they have sold their products to the wholesaler or  supermarkets they no longer will have to sell their produce however they do have to still advertise as they need the customers to want to buy their products from the supermarkets etc. so then the supermarket will continue to stock their brand. They use the distribution channels the way they do to make sure their products stay fresh for the customer and they are kept in good condition and by selling to supermarkets before the customer it will help show their brand to a wider audience and help increase awareness of their brand. The promotional mix used by innocent is appropriate because it has worked and their business is expanding and getting larger, they also have a reliable customer base in England which will help them if they decide to sell in America. This is because they have advertised their business a lot and because of their uses of advertising this means they have a wider audience which ranges from children to adults and any gender.

Efficient Technology To Save Energy In Construction Environmental Sciences Essay

Efficient Technology To Save Energy In Construction Environmental Sciences Essay The literature review has numerous objectives. These objectives exist to assist the researcher dealing with the relevant problem to give meaning to the findings. The more information the researcher can collect, the more the researcher can undertake the relevant research problem stated (Leedy, 2005:65). This chapter will discuss what importance green energy has on the saving of natural resources and energy in South Africa. The result of previous studies on the related research problem is analysed and discussed. 2.2 The introduction of Green Energy to the environment Green Construction has only been in use since the 1970s, making it a relatively new concept. Green Building is not just for environmentalists, but for all people who like to breathe clean air (Montoya, 2010). Gibberd (2009) stated that Green Energy in South Africa is still a relatively new concept, although awareness has dramatically increased in the last two years (2007-8) due to: Electricity shortages More local awareness of potential water shortages Rising global awareness of climate change issues Demand from international organisations operating in South Africa. Buildings consume a major amount of the worlds energy. Most of the structures that are built and inhabited are highly inefficient in their energy use. For example; Inefficient heating and cooling systems and poorly designed lighting systems can increase a buildings energy use significantly. Energy generation is one of the greatest contributors to global pollution. Inefficient energy use also affects a buildings long-term operational cost (Montoya, 2010). Kibert (1994) explain sustainable construction as creating the environment healthy by utilizing resource efficient, ecologically foundation principles. This highlights the acceptance of construction and design techniques that are resource efficient and that will not compromise the associated health of the residents, builders, public, future generations or the health of the environment. The substantial negative environmental impacts of buildings have lead to the emerging concept of green buildings which are designed to be energy and water efficient, use non hazardous materials and provide healthy productive environments (Kilbert, 1994). 2.3 Discussing the different objectives in the form of a literature review, based on previous research 2.3.1 Different types of Green Energy Technology to be utilize 2.3.1.1 Wind energy Wind energy uses the power of the wind to produce electricity. A wind turbine the modern equivalent of the windmill uses the winds energy to generate electricity. It is the biggest work producer and is required strong winds. Wind turbines are large and, the area below the turbine can be use for farming due to the reason that it use small space, it may be unattractive looking equipment. Wind turbines also make a noise to operate (Hick, 2002). Wind power is possibly the technology with the best potential to provide large amounts of clean, renewable energy in the decades to come. Wind turbines are already a cost-competitive source of electricity in a number of parts of the country. Wind power, like some other forms of renewable energy, is an irregular resource. Wind turbines can only generate electricity when the wind is blowing (Sargent, 2006). Wind energy systems fairly low costs have also helped in decreasing our trust on the traditional natural resources. Use of wind power plants is environmentally friendly, and helps to keep the general environment clean with continuously supply of clean, inexpensive energy, that can be transmitted to many homes and buildings (Habjance, 2010). By using wind energy instead of conventional one based on natural resources, you will be able to not only decrease your electricity bills but youll also help our planet recover from pollution and climate change problem (Habjance, 2010). 2.3.1.2 Hydropower Hydropower use water to produce energy. This is the most constant of green energy sources. Disadvantages that occur are it have an effect on the ecology and lead to downstream problems. The decomposition of soil and vegetation along the riverbed can cause the build-up of methane. Methane is a causal gas to greenhouse effect (Perry, 2002). Hydropower is the cheapest way to generate electricity today. No other energy source, renewable or non-renewable, can match it. Producing electricity from hydropower is cheap because, once a dam has been built and the equipment installed, the energy source which is flowing water is free (McGraw, 2009). Hydropower enjoys several advantages over most resources of electricity power, including reliability, low operating cost, doesnt produce waste products, acid rain or greenhouse gases (Draper, 2003). A dam on the river, which store water in a reservoir, is the most common type of hydropower plant used. Water thats being released from the reservoir flows through a turbine, which leads it to spin, which turn on a generator to generate electricity. Hydroelectric power doesnt require a large dam to operate. Hydropower plants can use a water canal to channel water through a turbine (Konrad, 2010). Hydropower doesnt pollute the air but construction and work of the dams can affect natural water systems and also affect wildlife and fish population Hydropower today provides about 20 % of the worlds electricity and is the main energy source for more than 30 countries (Eastley, 2008). 2.3.1.3 Solar energy Solar Energy uses the sun to generate energy. It is beneficial because the method can be installed in an existing building and it does not use space. The area which the solar energy collectors utilize is large, which lead to more materials used. Solar radiation is controlled by geography, which is dependent on daytime. Solar energy technology is limited to non-cloudy days and daytime hours (Hick, 2002). Solar energy like the other renewable energies available is safe and also environmentally friendly. No emissions occur, due to the fact that the sun is the fuel, unlike coal-powered stations (Draper, 2003). Solar power is electricity generated from the levels of natural energy contained within the suns rays. The sun shines down on our earth, providing solar energy to the surface. This solar energy is usually recognized as solar radiation and contains a large amount of energy we are able to harness (Eastley, 2008). Solar power is the most common form of renewable energy in each region, used by over half (52%) of industry professionals today and expected to grow to 76% in the next five years. The most dramatic growth is expected in wind power use (57% expected in 2013, up from 20% today), followed closely by geothermal power (expected to double from 22% today to 45% in 2013) (McGraw, 2009). Solar energy technologies use the energy and light of the sun to generate heat, cooling, electricity, industry and businesses. A large variety of different technologies have been developed that can take advantage of solar energy (Anselmo, 2003). When solar power technology is in position to transfer it to valuable energy, the fuel is free and will never be affected by the energy market. It symbolize a clean alternative to the fossil fuels which currently pollute the air and water, contribute to global warming and threaten public health. Given the great quantity of solar energy, this will play an important role in the future (Anselmo, 2003). 2.3.1.4 Geothermal Energy Geothermal energy is heat inside the Earth. This heat can be as steam or hot water and can be use to generate electricity and heat buildings. The environmental impact of geothermal energy depends on how it will be utilized (Draper, 2003). Cameron (2005) stated that geothermal energy is a very efficient and powerful manner to obtain renewable energy from earth through natural route. This can be executed on small scale to provide heat for residential unit, or on a large scale for energy production through a geothermal power plant. Geothermal energy is a renewable energy source because the heat is constantly generate inside the Earth. Geothermal energy is used around the world to heat homes and to generate electricity by excavating deep holes and pumping steam or hot water to the surface. The use of stable temperatures near the surface of the Earth can heat and cool buildings (Eastley, 2007). Energy in the ground is actually stored energy from the sun. At six feet below the surface, the earths temperature is a constant 10-15Â °C (40-60Â °F) all year round. This latent energy is a steady heat source, even in the coldest winter (Smith, 2002). The pressure of the thermal energy increases with depth, the temperature of the Earth increases when getting to centre. The global average for Earths geothermal gradient is in the region of 30Â °C/km (Smith, 2002). 2.3.1.5 Biomass Energy Biomass is the oldest fuel known to humanity and is still widely used in developing countries, where it accounts for about 35% of primary energy consumption. Biogas can be utilized for electricity production on sewage plants and used conveniently for heating, cooking, space-heating and water heating (Montoya, 2010). Biomass is a clean renewable energy resource produced from waste of natural and human activities. Biomass excludes organic material, which in geological processes transform into material such as coal and petroleum (Draper, 2003). Biomass energy offers an alternative source of energy. The use is environmentally friendly due to the fact that the biological mass is reduced, recycled and the used again (Anselmo, 2003) 2.4 The availability of Green Energy Technology and Resources in South Africa South African designers are aware of Green designing and it is one of the most compelling factors when designing a building, but African professionals have completely different design considerations that instigate constraints in attaining green architecture (Cadrecha, 1997). South Africa has a great quantity of resources for wind, and has large space of open land and infrastructure, which have the potential to become a wind powerhouse. A single province alone, wind has the potential to produce 10 times the national wind energy estimates. Even though is highly favoured by green lobbyists, wind power has problems to conquer. It costs can be up to three to four times as more than a coal-generated power (Lawrence, 2006). Eskom calculated that the reasonable working wind resource on the coasts is approximately 1 000 megawatts. Wind farms can be built fairly quickly; will take a year to build one that will provide 100 megawatts (Gcabashe, 2004). Nations such as Denmark have shown that it is possible to obtain as much as 20 percent of their electricity supplies from the wind. While wind industry analysts suggest it is possible to have up to 40 percent wind power as part of a smoothly functioning electricity grid (Sargent, 2006). According to Eskom (2008) it will use its proposed $3.75-billion World Bank loan to roll out lower carbon technologies, such as important solar-thermal and wind power, as well as to fund construction of the Medupi coal-fired power station. Lemercier (2009) noted that a factor is the lack of ability to move past its coal dependability, and the funding from the government to Eskom and its coal objective. A starting point for this would be dealing with the issues of renewable energy and putting a stop to the monopoly of Eskom. South Africa is in front between the rests of the African countries when it comes to incorporate alternative/renewable energy sources. Wind, biofuels, solar, and potential wave energy are among South Africas growing awareness (Lemercier, 2009). Njobeni (2010) stated that green building is becoming the standard between hotel chains and large companies and while a 34% decrease in carbon emissions is very motivated, if any country can do it, so can South Africa. According to South Africa Wind Energy Statistics 2004, there are approximately 30 000 windmills in our country. Wind energy is the fastest developing of all renewable energy and one of the inexpensive renewable energy sources available. It can be soon the cheapest way to generate energy on large scale, but can be more costly than other energy sources. The benefits for ecology make it a very acceptable energy source, in areas with appropriate climate conditions (Draper, 2006). South Africa has good wind potential, particularly at the coastal areas of Eastern and Western Cape. The Klipheuwel wind farm is operating close to Cape Town and the Darling wind farm is likely to operate early 2007 (Gcabashe, 2004). (Draper, 2009) stated that South Africa has a substantial growth area for green energy. The need to meet growing electricity demand, combined with the need to reduce carbon emissions in response to the pressures of climate change, means there is great potential to use the countrys abundant of wind and solar energy resources. South Africa has fair potential for hydroelectric, and the establishment of small hydroelectric projects can help provide a sustainable future energy contribution. There are 6 000 to 8 000 potential sites in South Africa suitable for small hydropower-utilization under 100 megawatts (Lemercier, 2009). Steiner (2008) stated that with the abundant of natural resources, South Africa is consider as a primary candidate for increased utilization of renewable energy. The country is dependent on coal burning for power generation, although having a number of hydroelectric plants and only one nuclear power station. Every energy source, whether its green or otherwise, it requires energy. The generation of this energy will create pollution during its production. Green energies impact is minimal (Cameron, 2004). Wong (2006) stated that new energy sources are available for almost every one and it is free to use. Energy sources like the wind, water and sunshine are for everybody and are free to use. Technology is just required to convert these sources in to useful energy. The present installed hydropower in South Africa reached a capacity of 2,267 MW, generating on average annually about 4,368 GWh. This represents about 2, 3% of the total energy output in South Africa (Klunne, 2009). Khumalo (2008) stated that the largest hydroelectric power plant, Drakensberg Pumped Storage Facility, in South Africa is 1 000 megawatt, part of a larger design of water management that delivers water from the Tugela River to the Vaal watershed. Earth prevents a large quantity of energy radiated by the sun. After absorption and reflection in the earths atmosphere, the total radiation reaching the land area is roughly 1 kilowatt per square meter at noon on a sunny day. Direct solar energy can heat water or buildings and generate electricity in solar cells (Cameron, 2005). Areas in South Africa average 2Â  500 hours of sunshine per year, and the average solar radiation levels range between 4.5 and 6.5kWh/m2 in one day. The annual 24-hour global solar radiation average is about 220 W/m2, when compared to the USA with about 150 W/m2, and Europe and the United Kingdom about 100 W/m2. South Africas resource is thus one of the highest in the world (Cameron, 2005). McGraw (2004) stated that the utilization of solar energy is the most available resource in South Africa. It provides a number of potential uses and the solar-equipment industry is developing. Biomass is renewable, the making of waste products will always be occurring, plants and trees die and the cycle will always continue. This ensures that sources will always contribute to biomass (Cameron, 2005). South Africas Bio-energy project is established in Durban. The Ethekwini (Greater Durban) Municipality use gas from three of its landfills to produce electricity to the city. New plant such as PetroSA, Mosselbay is also in operations (van Heerden, 2006). Sargent (2006) estimates that there is potentially 1.26 billion GJ of energy available annually from biomass residues. Biomass energy could thus theoretically provide 50 % of the national demand. Several types of alternative energy are easily available, commercially feasible and practically applicable (van Heerden, 2006). 2.5 The importance of Green Energy in modern environment Renewable resources have a lack of ability to make carbon-based warming and polluting the air and water. The cost of the resources is not always cost-effective, however if the environmental costs of utilizing fossil fuels are accounted for, renewable energy is the greatest practice to deal with. The indirect savings on health and there are no harmful emissions (Leipoldt, 2001). Renewable energy does not reduce natural resources nor does it destroy the environment. Renewable energy technologies tap into natural cycles and methods, convert the available and current energy into usable forms, the saving of energy and natural resources is crucial in our country as well as planet (Muller, 2002). Previously studies shown that the concern and awareness of the public about global warming is not only a purpose of logical information. Both sociological and psychological factors have an influence on the enthusiasm of the general public to accept the reality of global warming, and to support the climate policies (Sandvik, 2008). Even though renewable energy sources have energy security characteristic and positive environmental, most renewable technologies are not capable to compete economically with fossil fuels through the projection time outside some of the regions (Battle, 2010). Winkler (2003) invested that renewable energy and energy efficiency is important to reduce the negative economic, social and environmental impacts of energy production and consumption in South Africa. Renewable energy contributes relatively little to primary energy and even less to the consumption of commercial energy. Winkler (2003) stated that the Ethekwini project illuminate 9 000 homes which necessitate 10 Megawatts of electricity to be produced. Amount up to 80 000 tons of coal could be saved annually, which would be burnt and contribute to the greenhouse gasses currently present in the atmosphere. Biomass energy brings abundant environmental benefits; reduce water and air pollution, reducing erosion and increasing the soil quality, and improving wildlife habitat (McGraw, 2005). Renewable energy sources are wonderful options because it is limitless. It wont run out, as fossil fuels will eventually run out on which electricity currently depends upon. Also another great benefit from using renewable energy is that many of them do not pollute our air and water they way burning fossil fuels does (Hick, 2007). Even in view of the scarcity of the supply if fossil fuels as a source of power, it makes important sense to be actively considering using alternative forms of energy (Anaya, 2006). South Africa depends a great deal on fossil fuels and nuclear power stations to generate its electricity supply. The result is a system that lacks diversity and security, threatens the health of people, prevent future generations from clean air, clean water and energy independence and jeopardize the constancy of planets climate, (Winkler, 2003). According to Smith (2002) renewable energy resources is capable of meeting an important proportion of South Africans energy needs, and can help ease the problems of power shortages, power shutdowns and saving on natural resources. A commitment to renewable energy development can: Increase economic development and creates new family wage jobs Create competition to control and prevent fossil fuel prices to increase Protect the economy from fossil fuel price increases and supply shortages or disruptions Reduce a growing reliance on imported electricity ad fuel Protect the natural resources for the future generations Most renewable energy finances are used on workmanship and materials to construct and maintain the facilities, rather than on expensive energy imports. Renewable energy investments are generally in the nation. Meaning that, energy money stays home and creates jobs and fuels the local economies (Cadrecha, 2009). Estimates show that natural resources can only supply our energy demands for another fifthly to seventy years. With the discovery of alternative energy sources, the world has start focusing on renewable energy sources as the answer. There are many disadvantages and advantages to this (Hick, 2002). 2.5.1 Advantages Renewable energy sources have environmental, health, economic and cost advantages over fossil fuels. Environmental No contribution to global warming No polluting emissions We can use it repeatedly without depleting it Health Healthier and safer indoor and outdoor surroundings Personal pleasure Renewable energy sources are vital to sustainable human life on earth Economic and Cost Low cost applications when counting all costs Enhanced asset value and profits Reduced operation costs Require less maintenance on their plants Fit into existing buildings and it does not affect land use 2.5.2 Disadvantages Difficult to produce large quantities of electricity required While it is also new technologies, it is costly to initiate Availability of skills and knowledge The economical benefits United States of America will achieve with utilization of Green Energy by 2025 Job Creation 297,000 new jobs from renewable energy expansion Economic Development $263.4 billion in new capital investment $13.5 billion in income to farmers and ranchers, and $11.5 billion in new local tax revenues. Consumer Saving $64.3 billion in lower electricity and natural gas bills by 2025 Climate Solutions Two percent reduction in power plant global warming pollution from todays levels by 2025-the equivalent of taking 45.3 million cars off the road. The impact of green energy technology from the governments point of view Renewable energy have numerous important points to South Africa, it reduces the demand on the electricity network, put a stop to the need for additional power stations to be built to meet demand for power and keeping electricity cost. Lastly it creates opportunities for the introduction of the creation and funding of incentives for projects and products (Eskom, 2009). The considerable negative environmental impacts of buildings have led to the emerging concept of Green Buildings which are designed to be water and energy efficient, use non hazardous materials and provide healthy productive environments, and also reduce their energy consumption to less than half of what a conventional building uses (CIDB, 2009). South Africa generate approximately 34 000 megawatts of electricity to supply the present requirement, and this figure is increasing annually. The greatest economical method available is to utilize the natural resources supplies of low-quality coal (Eskom, 2009). AGAMA (2003) stated that a study evaluated the role that renewable energy could play in job creation. The projected electricity demand for the year 2020 is expected to be 267 TWh, increasing from the 2000 electricity generation figure of 181 573 GWh. If an additional 62 TWh is to be generated by renewable energy technologies and coal capacity, around 52 000 jobs will be created, which have a good impact on the jobless in South Africa. 2.7 The cost implication involved with Green Energy South Africa lagged behind in the implementation of solar water heating mainly due to the high costs involved. A typical residential solar water heating system reduces the need for conventional water heating by about two-fifths (Gibberd, 2008). Hick (2002) stated that one of the causes there are not a large amount of solar energy technology systems and installations is by reason the cost involved, as the cost of fossil fuels stays lower than the first investment towards the present availability of solar panels, there will not be a large shift towards solar electricity construction. Green energy technologies are a costly action and can be argue if the investments are meaningful. If a person feels that the technology investment is worth it, the technology is available to be used. For corporation, individual and housing there are remarkable technologies on the market. Businesses that concentrate in these energy sources are advancing and new concepts are being develop that are better (Wong, 2008). Wind and solar are intermittent technologies which can only be utilize if the resources are available. When built, the costs of operating wind or solar technologies when there source is available is generally much less than the cost of operating conventional renewable generation. But high construction costs can make the total cost to build and operate renewable generators higher than those for conventional power plants (Cassidy, 2010). What is the cost per kWh for wind/solar/geothermal? Can be difficult to answer (Konrad, 2009). Some of these revenues have been used for public expenses, but usually on social goods such as national electrification rather than environmental benefits. The challenge for renewable electricity is that these factors have enabled Eskom to keep tariffs low Cassidy, 2008). The National Energy Regulator of SA last year announced SAs renewable energy feed-in tariffs, which the renewable industry said were attractive enough to stimulate investment (Njobeni, 2010). The higher the demand for electricity increase, the more power stations are compulsory. This will lead to large requirement of capital in turn, it will increase the consumer energy costs (van Heerden, 2010). With government encouragement to utilize wind and solar technologies, their costs have come down and are now in the same league as the increased costs of fossil fuel technologies due to likely carbon emission charges on electricity generation from them (Cassidy, 2005). Of course it is expensive. Not many energy sources can compete with fossil fuels on a purely economic basis. But we cant go on like this forever. Either we manage to make the difficult decisions required to move away from fossil fuels, or we will simply find ourselves at the mercy of events outside our control. My preference is for a planned transition, even if it is difficult (Rapier, 2004). Alternative energy in all its forms is not so far competitive on the price front for everyday users. It will work with help from the government subsidies or good corporate of the nation who will pay a premium to market them as being green (Muller 2008). Muller (2008) stated solar is more expensive than any other resources, but wind is in fact cheaper than a new gas plant or a new nuke, although it is not cheaper than a coal plant. According to Hansen (2009) its too expensive. At the moment fossil fuels are the cheapest form of energy. Kornevall (2007) stated that solar panels are so expensive at present that it is about 10 times more than fossil fuels when comparing it in terms of cost per unit of energy output which only wealthy people can afford to install them. When utilize the alternative energy technology is required to convert the energy sources into forms that can be used. This technology can be costly, but will save money in the future. Several governments are endorsing it, can profit from tax credits and other benefits. Therefore, at the best price the investment can be valuable for all parties (Young, 2008). Paul (2009) stated energy is becoming very costly and by utilizing it, it has negative side effects, for which the price is paying for. To avoid a condition where only the wealth people can effort it, the course should be change and different route should be taking into account. Although renewable energy is usually more costly than conventionally produced supplies, alternative power reduce pollution and to preserve fossil fuel (Waker, 2004). The price of electricity in South Africa is very low compared to other countries. Numerous countries have also embarked upon large build plans and programs and the gap between South Africa and the rest of the world is expanding (Eskom, 2009). 2.8 The barrier to installation, implementation and utilizing of Green Energy Technology According to Layham (2010) the following factors play a role in the prevention of Implementing Green Construction, in other words these are hindrances which needs to be dealt with in order for Green Construction to be implemented: Construction Products Characteristics of construction products should be optimized towards improving their sustainability performance, with considering the variables such as climate, culture, advancement of industrial development, and others. Manufacturing of Construction components can contribute to improving sustainable performance in various ways, ant typically they are 1) reducing the embodied energy of the components, 2) To alleviate the emissions from producing construction components CIDB (2009) stated, while Green Construction is not yet standard practice, and a relatively new concept, the need for Green Construction has drastically increased from 2007-2008 due to electricity shortages, water shortages, rising global awareness of climate change issues and the demand for international organisations operating in South Africa. Government agency (2009) stated that there is no need to tender but tariff will be required, and other says one must bid to generate renewable energy. This lends itself to investor ambiguity and confusion, which is a barrier to utilize the technology. According to Morris (2008) the entity that has control over the planning process can also influence the degree to which the renewable energy market can be opened, hence the fear that Eskom, if it develops the national plan, will once again dictate. Renewable energy market players believe that the market for renewable energy has major room for expansion, the renewable energy target could be expanded up to 15% rather than the currently predict 4% penetration, which takes us to the bottom of why who is tasked with the development of South Africas future energy plan is such a politically sensitive issue (Fakir, 2009). According to Munnik, AGAMA (2003) there is significant barriers to the further implementation of renewable energy that need to be addressed. The key issues include the following: Many renewable energy technologies remain expensive, on account of higher capital costs, compared to conventional energy supplies for bulk energy supply to cities and large industries. Implementation of renewable energy technologies needs significant initial investment and may need support for relatively long periods before reaching profitability. There is a lack of consumer awareness on benefits and opportunities of renewable energy. Financial, legal, regulatory and organisational barriers need to be overcome in order to implement renewable energy technologies. 2.9 Conclusion The purpose of this chapter was to outline the importance of Green Energy